The cross sell that coffee competitors don’t want you to know about
You’ve bought an item online and are at the checkout. Just as you’re about to click through to payment you’re presented with other products. Maybe one of those recommendations makes your order more complete, like an accessory, so you add it to your basket. This is cross selling. Where a customer is offered a complementary item that increases sales and average order value. In our industry, coffee and water are prime cross selling opportunities. Here’s why…
