Top tips for promoting drinking water on your website during the summer months

Every workplace needs access to clean drinking water all year round. It is the single element of a breakroom which every person will interact with.

During the summer months especially when hydration is increasingly important and chilled water is in high demand it is important to ensure water and your water dispensing services are featured front and centre of your website.

In this article we will take you through some top tips for promoting drinking water solutions on your website and the benefits of doing so.

Top tips for promoting drinking water on your website during the summer months

Switch in a seasonal banner – Capitalise on the demand for water in the summer months by placing drinking water focused banner at the top of your homepage. You can find pre-made web banners here.

Homepage feature on water – Ensure your drinking water dispensers are featured front and centre on your homepage during warmer weather to get people thinking about water.

Refresh your imagery – When was the last time you updated your website images? Great imagery is crucial on a website because first impressions count and it can communicate what you do faster than text. Choose high quality imagery, depicting products and workplaces which customers can identify with. We have a full library of images for our distributors to use here.

Check your keywords – Search interest in terms like “drinking water dispenser” and “water cooler” typically increases during the summer months, as higher temperatures lead to greater awareness of hydration needs.

Set up online advertising – While search interest is up for drinking water solutions it is a good idea to invest in some online advertising to capture potential customers.

The benefits of promoting drinking water on your website

Capitalise on seasonal trends – while demand and search volume is up it is important to be visible and capitalise on the water weather.

Convert searches for water into full service contracts – more people are searching for water, but every water search is also a potential coffee contract.

Be seen as a full service beverage supplier – every coffee customer is a potential water customer and by offering a full service solution your customers can benefit from a single supplier for all their beverage needs. Easier for them, and helping you keep the door shut to competition.

Increase revenue from consumables – by placing water in a breakroom it is proven to increase update from breakroom consumables by around 20% due to increased footfall. Water can drive revenue from snacks, coffee beans or CO2 refills when sparkling water is included.

If you would like to talk to us about how you could promote water on your website please contact us today.