Top of page.

Express Water Coolers visit the Borg & Overström academy

On Thursday the 18th of May, we were lucky enough to be joined by David and Daniel Hill, from established watercooler retailler, Express Water Coolers, at our Borg & Overström academy in Manchester. Together, we discussed how the Borg & Overström culture is infused in everything we do, from our water dispensers, to the services we offer our customers.

A day of discussion

The Express Water Coolers duo were able to view fully functional models of all our water dispensers, and learnt from our product experts the features and benefits of each product, as well as the internal workings of each water cooler. We covered various topics from within the water cooler industry, from the UV filtration offered in our machines, to the importance of water dispensers with anti-bacterial, non porous finishes.  The Express Water Cooler staff particularly enjoyed visiting our Borg & Overström showroom, as it offered them the opportunity to get to grips with our products, their unique selling points and placement within the market, as well as understand the mechanism behind them, the Direct Chill system.

What is the Direct Chill system?

Many water systems chill water gradually over time, and store it in a container. The Direct Chill system takes water directly from the supply source, and chills it in a coil on its way to the dispenser faucet. This ensures your water is fresh, and reduces the impurity levels in your water. The cornerstone of our Direct Chill system is our Direct Chill coolant coil. This device uses environmentally friendly gas to chill to a sub-zero temperature. The coolant coil is situated in an insulated tank, which is filled with water. You’d be forgiven for thinking that this is where your drinking water comes from, but this chilled water merely serves as a temperature regulator. The fresh filtered drinking water is situated in an entirely sealed pipe that passes through this chilled tank. It progresses through a seven-metre chilling coil and out to the dispense faucet, to provide you with fresh, chilled, and filtered drinking water. You can read a little more about why we are so passionate about our Direct Chill system, here.

Who are Express Water Coolers?

Express Water Coolers have over twenty years experience of providing customers with the latest, most affordable, watercoolers available. Express Water Coolers take care to offer a range of quality water coolers that are selected for their longevity, functionality, and finish, that’s why they are one of our preferred partners here at Borg & Overström. As well as providing you with a fantastic range of products, Express Water Coolers also pride themselves on providing high quality, accessible, and friendly customer service, with their commitment to customer satisfaction evident in every element of their business. You can find out more about Express Water Coolers on their website, here.

Borg & Overström are passionate about supporting and empowering our partners to achieve more, and this is why we so value their visits, academy days, and input. If you’re interested in partnering your refreshment offerings with Borg & Overström, or are interested in attending one of our academy days, contact us here, or send us a Facebook or Twitter message.


Our drinking water dispensers are available through selected partners