Top of page.

Key water trends for 2024 

Essential, vital, crucial, fundamental – these terms describe the significance of water in our lives. Having access to safe and sufficient drinking water is not only critical to human health and well-being, but it is a basic human right. 

The value of water is on the rise . People are moving away from sugary sodas and leaning more towards healthy, clean, sustainable water which can help with organ function, good skin, healthy heart, paying more attention to the quality, taste and provenance of their water. 

In this article, let’s take a look at key water trends for 2024. 

Functional water

Popularity is growing for flavoured water* such as Dash, infused with natural ingredients like fruits and herbs, as well as functional waters, such as Evian Mind, containing added vitamins, minerals, and other health benefits.

Studies have shown that 83%** of people want some functional benefits in their water. Benefits of functional water can include supporting cognitive function and the immune system. The functional water market size was valued at USD 4.2 billion in 2022 and is estimated to grow at over 6.8% CAGR from 2023 to 2032.*** 

Studies have shown that 83%** of people want some functional benefits in their water.

Smart water technology.

Another drinking water trend is, integration of technology in water dispensers, filtration systems, and bottles to track hydration levels, customise water preferences, and provide real-time data on water consumption, such as Larq water. 

At Borg & Overström we’re constantly innovating and some of our smart water technology includes: 

Award winning SensorBeam® – hygienic, touch-free dispense. Using patented, advanced projection mapping technology to illuminate dispense controls onto any floor surface. 

Measured dispense – time saving and efficient way of programming of a water dispenser so that a controlled volume of water can be poured with both precision and accuracy. 

ProCore® – water processing unit powering our integrated tap systems and water dispensers. Includes DryChill®, Totality® and Eco mode. 

Rise in sparkling water

Premium, sparkling water provides an added fizz and texture that is absent in regular still or flat water, adding a touch of luxury.

It has a carbonated taste which can be a very refreshing and enjoyable experience, an example of which is San Pellegrino.

Additionally, opting for sparkling water can be a way to satisfy soda cravings, as it shares a similar flavour profile without the inclusion of unhealthy ingredients. 

*Key insight advises that globally, sparkling water is set to grow from USD 38.13 billion in 2023 to USD 85.69 billion by 2030, with a CAGR of 12.26% during the forecast period. 

At Borg & Overström demand for sparkling water dispensers and taps have grown across our range over the past five years, from 26% in 2019, to 42% in 2023, again highlighting this growing trend. 


Sustainably sourced water.  

Increasing emphasis on eco-friendly packaging for bottled water, such as biodegradable materials, recycled plastics, or reusable containers, as part of the global push for sustainability.

Sustainably conscious water brands include Cano Water and Boxed Water is better

However, at Borg & Overström we can go one step further. We provide locally sourced and sustainable drinking water solutions, eliminating the reliance on single-use plastic bottles.

We embrace a refillable culture and our point of use bottle-less water dispensers offer freshly filtered, premium drinking water. 

Innovative filtration systems

Advancements in water filtration technologies to remove impurities, contaminants, and enhance the taste of water, contributing to the overall quality of drinking water. 

At Borg & Overström our easy-fit, replaceable, carbon filters are powered by 3M Aqua-Pure technology.

Reducing the sediment and bacteria which can be found in tap water, the high absorption carbon helps to eliminate any odours or taste of chlorine, ensuring clean tasting water in every pour.

Harmful microplastics are present in 72% of tap water in the UK.

By utilising active carbon 0.5 micron filtration, any unwanted plastic particles will be removed, leaving only great-tasting, healthier water that is safe to drink. 

For more information on the key drinking water trends and how Borg & Overström is supporting these trends with our product range, contact our expert sales team who are ready and waiting to help you.  




Our drinking water dispensers are available through selected partners